Actress Felicity Huffman has joined Philosophy and the Entertainment Industry Foundation (EIF) to raise awareness and funds for the fight against women’s cancers. Starting today, Huffman stars in a public service announcement that encourages people to visit www.showerforthecure.com to add a line to Philosophy’s “unforgettable” poem—featured on the brand’s charity shower for the cure bath gel—and make a donation to the EIF’s Women’s Cancer Research Fund (WCRF). Each line represents another voice dedicated to saving lives and another woman whose fight will never be forgotten. A suggested $1 donation is encouraged with the submission of each line, and 100% of net proceeds of every bottle of shower for the cure bath gel are donated to the WCRF.

Actors Rita Wilson, Lisa Kudrow, Lori Laughlin, Angie Harmon, James Caan and others will join Huffman by submitting their poem lines to help raise awareness. At the conclusion of the campaign, all poem line submissions will be considered to appear on a special edition shower for the cure bath gel bottle available for sale in October 2010.